Comments on Culture

New Ghost Towns

March 4, 2010
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What if the American economy began favoring locally produced goods and materials? Could the Buy Local movement help us recover from this long recession?

An article in USA Today, New Ghost Towns, warns, “Industrial communities teeter on edge of survival” (March 2, 2010). The piece focuses on Ravenswood, West Virginia, where 650 of the town’s 4,000 people were laid off during an aluminum plant closing one year ago, leaving the community “one plant shutdown from oblivion.”

The current unemployment rate amongst industrial workers rivals that of the Great Depression. However, in the past, “people could leave a ghost town – miners to new veins, farmers to till fresh land, merchants to move closer to road or rail,” but now the unemployed see no such options. What will happen in Ravenswood? “People will start leaving here. It’s that or a minimum-wage job at Wal-Mart.”

The pattern recurs in so many communities in America: First, local businesses shrink because consumers favor cheap imported goods from chain stores. Then, factory production dwindles against cheap imported materials. What is the ultimate cost of valuing the cheapest option?

What if American culture shifted away from cherishing the cheap to valuing local sustainability? I daresay, what if it became a matter of national pride to support your local economy?


Buy Local

January 10, 2010
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I’ve been poking around the “Buy Local” movement in Louisville, Kentucky. I was curious about what motivated people here to support local businesses, particularly local food producers. Is it because they find locally produced goods to be higher quality? Is it a form of social activism—a way to go green or to raspberry big box stores? Is it related to the regional identity of an agricultural state? Perhaps it’s simply convenience or habit? I wanted to hear directly from the people doing the growing, the buying, and the supporting before assuming any of these conjectures to be accurate.

So, to the farmer’s markets I went, with the intention of asking questions as customers marveled at pumpkins and fondled peppers. “Why do you come to the farmer’s market instead of Kroger or anywhere else?” Most answers fell into the following three categories: Quality, Knowing the source, and Supporting alternatives to big-box stores. This is the first in a series of posts. You’ll see more analysis in the ones that follow.

Quality

Quality and the variety of foods available were the most commonly cited reasons. I heard many stories of people feeling like they had discovered food for the first time after cooking with fresh, organic produce.

“Real food makes you feel so good,” says Amber, mid-twenties, as she and her boyfriend have brunch at a picnic table in the middle of the market. He smiles at her and tells me that his very favorite thing is when she comes home from the farmer’s market on Saturday morning with fresh eggs and peppers and makes hella good migas. Apparently, it’s the best cure for a hangover. (more…)