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Buy Local

January 10, 2010
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I’ve been poking around the “Buy Local” movement in Louisville, Kentucky. I was curious about what motivated people here to support local businesses, particularly local food producers. Is it because they find locally produced goods to be higher quality? Is it a form of social activism—a way to go green or to raspberry big box stores? Is it related to the regional identity of an agricultural state? Perhaps it’s simply convenience or habit? I wanted to hear directly from the people doing the growing, the buying, and the supporting before assuming any of these conjectures to be accurate.

So, to the farmer’s markets I went, with the intention of asking questions as customers marveled at pumpkins and fondled peppers. “Why do you come to the farmer’s market instead of Kroger or anywhere else?” Most answers fell into the following three categories: Quality, Knowing the source, and Supporting alternatives to big-box stores. This is the first in a series of posts. You’ll see more analysis in the ones that follow.

Quality

Quality and the variety of foods available were the most commonly cited reasons. I heard many stories of people feeling like they had discovered food for the first time after cooking with fresh, organic produce.

“Real food makes you feel so good,” says Amber, mid-twenties, as she and her boyfriend have brunch at a picnic table in the middle of the market. He smiles at her and tells me that his very favorite thing is when she comes home from the farmer’s market on Saturday morning with fresh eggs and peppers and makes hella good migas. Apparently, it’s the best cure for a hangover. (more…)